Friday, September 10, 2010


Familiar logo right?

Now look closer. Do you see the arrow between the "E" and the "x"? One of my teachers in high school pointed this out to me. Now, I know it actually has a name, figure/ground. The letters act as the figure and the arrow is the ground but it also acts as an image in itself. You will never look at another FedEx truck the same way, will you?

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