Tuesday, September 28, 2010

Creative Concepts

This ad from Nivea has a creative concept. I think this is an ad for anti-cellulite cream or something. This plays off the concept that some couches have dimples in relation to the "imperfections" that cellulite on someone's body can show. This ad was very clever.

This is an anti-drunk driving ad from Guinness beer. The caption reads, "The more you drink, the slower you react. Please drink responsibly." I like this ad because it actually shows the effects of drunk driving. A regular stop sign really looks like this when you are drunk behind the wheel. This ad is creative in a way that makes you think and realize that driving under the influence is dangerous.

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