Monday, September 13, 2010


This flyer for a MICA event has elements of CRAP in it. Contrast is shown on many levels in this flyer. There is a contrast of color, size and weight in the typefaces and arrows against the black background. There is also contrast in the types of typefaces in the text. The yellow, red and blue arrows show repetition. This repetitious border draws the eye into the context of the flyer. All of the words on the flyer are aligned vertically in the center. This flyer also shows proximity. It is easier to achieve proximity in this case because it is not a big flyer. The small space keeps everything related; short, sweet and to the point. 

1 comment:

  1. I really enjoy this not only because of the use of CRAP but because even though the arrows are different, they all give an interesting feel if you try to only focus on the yellow ones, or the red ones,etc. The feeling of continuity is very cool.