Tuesday, November 16, 2010

Well-Branded: Chick-fil-A

I think that Chick-fil-A's brand is most memorable because of it's use of the cows. The use of cows intends to set the Chick-fil-A product a part from the dozens of other burger joints (McDonald's, Burger King, Wendy's, etc). The company uses the cows in sandwich boards in most if not all of their ad campaigns. The brand is seen in playful yet unique way because the cows encourage consumers to "eat mor chikin" instead of beef.

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